Yam Theatre



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The jewel in the MainStreet program crown is the Yam Theatre. Opened in 1926 as the Portola Theater at 219 S. Main, the entertainment venue was billed as one of the most up-to-date motion picture theaters in the state of New Mexico. It offered comfortable seating and modern organ music, featuring a large stage and elaborate décor.The theater changed hands several times in the following decades, turning into the Yam Theatre in 1932 and finally closing down in the mid-1960s. Now the City of Portales and MainStreet have worked to refurbish the theater and turn it into a multi-function center. The facility is now fully functional and being used for events.The new three building facility is available for rent and conducive to a variety of possible community and private functions.  Under the partnership of the Portales MainStreet Program and City of Portales, the Yam Theatre provides an integral activity center component to the downtown area.With rental availability ranging throughout the year, the mission is to build the Yam Theatre into the premiere location for community requests.  With the increase of vehicular and pedestrian traffic in the downtown area, local businesses should receive both exposure and financial benefit from the activity.The Yam Theatre is a member of The League of Historic American Theaters representing one of the few and endangered Art Deco movie palaces of the 1930’s.Read more about the history, renovation efforts and amenities of the facility at the links on the left.We take bookings 6 months in advance. For booking information you can download the Yam Theatre CONTRACTUAL AGREEMENT , call 575-607-9261 or email Jan Elliott, Executive Director, at jelliott@portalesmainstreet.com.