Welcome to Portales MainStreet

Main Street is a comprehensive downtown revitalization program that encourages economic development within the context of historic preservation. The Main Street Program was originated by the National Trust for Historic Preservation in 1980. Since then it has grown into a successful network of over 1,650 Main Street communities throughout the United States. The Main Street Approach is an incremental, comprehensive, long-term, total community effort. The Main Street Approach utilizes four elements which are integrated to create a positive, identifiable image for the downtown. The four concepts are:

  • Organization
  • Promotion
  • Design Economic
  • Restructuring Development

Financial support for the program comes from local entities who have a stake in the downtown: city and county govern­ments, merchants, businesses and the public. The success of the local Main Street program over the years lies in the fact that it is a local initiative, both organizationally and financially.